Crates is High
Hip Hop and inspired streetwear. Hip Hop and inspired music on vinyl delivered monthly.
- Shopify Ecommerce Site Design (VNYLST Pop Up Shop and Crates is High)
- Product / Merchandising Development
- Branding & User Experience Design for Record Club
I started Crates is High in order to create a Hip Hop focused streetwear and record club; a brand that subsides under VNYLST Inc. This development fell on the heels of having built a PopUp shop for VNYLST so to re-engage my earliest followers with exclusive products, but also to reinvigorate the brand.
My work necessitated:
- User Experience, UI, Visual Design
- Apparel Merchandising and Brand Design
- Business-design Strategy
challenges & problems to solve
I had been looking for ways to channel my earliest inspiration (Hip Hop) for VNYLST, yet respect the broad musical interests of the company's 20K following. When you create a niche brand focused on the interest of collectors of music, you have to tread a rather fine of promoting specific music genres; something I discovered while engaging an audience I substantially grew over the social web.
Test concepts through merchandise and apparel. The one that 'stuck' turned out to be the best basis for a subsidiary identity, as well as provided an opportunity to test a fully remote, on-demand drop-shipping business at scale.
The VNYLST Pop Up was a huge success, as it provided a platform for building a fully remote drop-shipping business using Shopify. No shade, but as an entrepreneur who hasn't always been able to finance a team, this allowed to build quickly and autonomously, reducing development, engineering, as well as overhead costs. Crates is High Shop has since replaced the VNYLST PopUp Shop, and is a full 360 experience (digital to physical products), and a basis for the Hip Hop record club I'll be launching this year, with preorders beginning as soon as mid April.
Follow along on Facebook for the drop!